Okay, so I was watching some golf highlights the other day, you know, just catching up. And Viktor Hovland, he always catches my eye, not just ’cause of his game, but his shirts are usually pretty out there, right? Loud patterns, bright colors. Really stands out.

Made me think, “What brand is that stuff anyway?” I remember seeing him wear some really distinct designs over the past few years. So, my first step, naturally, was just firing up the computer. I typed in something simple like “Viktor Hovland golf shirt” or “what shirt does Hovland wear”.
Lots of pictures popped up, mostly showing those bold, kinda unique looking shirts. For a long time, I recognized the brand he was wearing. It was pretty obvious, that bridge logo thing. . Yeah, that was it. They have that very specific style, and he wore it for ages, seemed like.
Digging a Little Deeper
But then, watching more recent clips, like from this year, I noticed something felt different. The shirts still looked sharp, maybe a bit less flashy sometimes, but the logo wasn’t the same * one I remembered. It looked like something else entirely.
So, back to the search bar I went. This time I tried stuff like “Hovland new clothing sponsor” or “Hovland shirt brand 2024”. Took a bit more clicking around this time. You get a lot of shopping links and old articles first.
- Checked some golf news sites.
- Looked through photos from recent tournaments.
- Tried comparing the new logo I saw on his shirt to different brand logos.
It wasn’t immediate, had to sift through a few things. Eventually, I started seeing mentions of a switch. Found some articles and forum discussions talking about how he’d changed sponsors at the start of the year.

Turns out, he moved on from *. The new stuff he’s wearing now? It’s TravisMathew. Once I saw that name, I looked up their logo and compared it to the pictures from this year’s tournaments. Yep, that was definitely it. Matched perfectly.
So, yeah, that was my little discovery process. Started with just noticing his flashy shirts, remembered the old brand, saw something different, and had to do a bit of digging to find out he’d switched over to TravisMathew recently. Always interesting to see those changes happen with pro athletes.